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Elena is a social entrepreneur:
Currently she is the CEO and co-founder of Authenticitys, and has co-founded Anoderwold, and Bloom Microventures in Vietnam as well as participated in several startup and business development teams for educational projects in Spain. All of these organisations address some of the challenges that our society is facing today, and find creative and social oriented ways to solve them.

Elena’s experience is quite diverse. She grew up in Central America and has worked in three different continents including over a decade of experience in projects for public and private institutions such as Deutsche Bank (NYC), the European Central Bank (Frankfurt) and General Electric International. More recently, she has honed her expertise in social innovation, and has served as a mentor and coach for more than 300+ organisations and entrepreneurs through ESADE-BBVA Momentum Project, StartupPirates, Sustainability Jam, Service Design Jam, and Team Academy Start Up Process, MakeSense amongst others.

She is a researcher at the ESADE Institute for Social Innovation, where she has published several studies, including Innovar para el cambio social: de la idea a la acción (2012)  and Aprendiendo de las empresas sociales (2012) and has co-designed and implemented a program for Women Social Innovators at the European level.

She is teaching Entrepreneurship at Univesitat Pompeu Fabra, ESADE Business School, the Basque Culinary Centre, European Institute of Design and Mondragón Unibertsitatea.

Some of her areas of expertise also include start-up process, facilitation and coaching through Design Thinking, Service Design,  Art of Hosting and Team Coaching.

She is also a trainer of trainers in a methodology to develop projects called Dragon Dreaming.

Elena has a Masters in Business Administration (MBA) from Università Bocconi (exchange in Wharton School), Master in Development Management from London School of Economics and a Master in Team Coaching Entrepreneurship pedagogy from Team Academy and Partus.

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