As the winter ends, and the spring begins to shine its way through our days…it is indeed a time of renewal. And with renewal comes the death of certain beliefs we have held until this moment. We tend to be so attached to the results, that we often forget about the process itself. I strongly believe that the innovation we need today is not on new, better or even more social or environmental results. Of course, this is something we expect as companies begin to transform for the better. I believe this is and will become the norm. What I am calling for is for a focus on the process, and how we can innovate in doing that process. This means to truly bring innovation and experimentation on the HOW we do things.