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Blog
As 2016 closes, some thoughts on the why and how of Authenticitys
31 December, 2016 0
2016 has come to an end. A challenging year for many of us. The city terrorist attacks we have experienced in Europe, coupled with the multiple democratic results including Brexit, “Spain” and most recently Trump’s victory have been a tremendous disillusion and a feeling of step back for humanity. (more…)
The transformation of big cities through social impact tourism
Blog, News, Press
The transformation of big cities through social impact tourism
14 November, 2016 0
The responsible tourism portal, Travindy, has published a notice about our event, the Authenticitys Annual Summit 2016, which takes place this Saturday, November 19, at Kubik Barcelona. To read the full text: http://bit.ly/2ey4bDh And to know more about out event and get the last tickets to participate: http://authenticitys.strikingly.com
Ecosystem of women social entrepreneurs in Spain
Blog, News, Press
Ecosystem of women social entrepreneurs in Spain
14 November, 2016 0
Check out the new ESADE publication: #MujeresConImpacto talking about the ecosystem of women social entrepreneurs in Spain. We are happy to have talked about our experience in the book!
Read about the different profiles of the social entrepreneur drawn by Institute of Social Innovation of ESADE from a consultation with about 70 women who lead or collide social enterprises in Spain. The publication is promoted by the Abertis Foundation and the EY Foundation.
Things are changing: the year ahead of the UN sustainable travel year
Blog
Things are changing: the year ahead of the UN sustainable travel year
3 November, 2016 0
At Authenticitys we firmly believe in the transformative power of travel. Whether it’s small scale, such as altering a single individual’s world view, or in aggregate, such as serving as a source of much-needed development dollars, the power of people moving across the globe is profound. (more…)
Blog, Tours
Alternative Tours
26 September, 2016 0
When tourists visit a new city or country and are keen to learn about the local sights and history, the most common option is to seek out a tour company or guided group experience to lead them around. While these kinds of tours are well-intentioned, they often have to appeal to a broad group and thus they lack the intimate, casual, and local knowledge that you'd learn if you were simply being shown around by a friend who lives in that city. Authenticitys is a tourism social enterprise, but it’s more importantly an organization that’s rooted in education. If our users can go on a trip and not only learn, but also have their biases and preconceptions changed by what they see, we believe this not only creates more meaningful trips, but has the potential to change the world. With this in mind, we have been a driving force behind a new trend of tours run by vulnerable, formerly homeless, and/or migrants in cities across Europe. Pro-Refugee Rally, XXI (more…)
Blog, Tours
Eat Local
12 September, 2016 0
How to plug into a local food scene when you travel One of the biggest motivators to get on a plane and travel across the world is the food you’ll eat when you get there. Whether it’s sushi in Japan, pasta in Italy, or patisserie in France, the dishes we’ve tried and tasted at home can taste entirely different when consumed in the place of their provenance. However, one of the challenges of landing in a new city without much local knowledge is that it can be harder to eat as well as you’re able to at home. In the absence of knowing what’s good, what’s overrated, and what’s in season you can end up relying on the kind of cliche advice that’s designed for tourists, not foodies. After all, if a restaurant has a sign boasting “Authentic Paella” or “Grandmother’s spaghetti,” chances are that locals wouldn’t eat there. And if you’re interested  not just in eating well but in getting to know about the local ingredients, agro-ecology, growing season, food culture, and terroir of a place, it can be even harder to find advice that goes beyond the obvious. Whether you’re aiming to eat cuisine cooked with local ingredients or simply eat as a local would, there are various ways that you can plug into a local food scene when you arrive in a city, whether it’s just for a weekend or a couple of weeks. Life of Siti Khadijah Market III
  • Cook yourself from a market: A visit to a farmers’ market or open air market can be one of the best ways to find out what’s in season and what locals are eating. If you’re able to speak the language, ask vendors what they recommend this time of year. Seek out markets that feature local farmers’ produce and/or organic food. While it can be a little extra work to cook in your rented apartment or accommodation, it can be one of the cheapest and most direct ways to taste the kinds of flavours you’d never come across at home. (more…)
Blog
A carbon-neutral future for travel
5 September, 2016 0
As travellers and social entrepreneurs, it’s easy to look at the granular, on-the-ground problems surrounding sustainable travel and focus our efforts on fixing those. Whether it’s a local business missing out on tourist dollars or an increased number of visitors damaging a local nature preserve, there are lots of issues just waiting to be solved. We undoubtedly need eager minds and energetic change-makers to address them. But at the same time, it is also our job as social entrepreneurs to imagine a future where the immediate problems we’re grappling with today don’t exist—because they’re already solved. When we imagine this space, we have to ask ourselves: what would the future of travel look like if we were allowed to dream big, and look past the immediate challenges we face today? Instead of just reacting, we have to innovate. Green LungsAt Authenticitys, one of the main impact areas we’re excited about innovating around is sustainability. We are constantly asking ourselves how we can make travelling more sustainable on both the visitor and the host’s side of the equation. When grappling with this issue, one of the big questions we ask ourselves: How can we make travel carbon neutral? There are many arguments around this question, but one of the more feasible ways we imagine this happening is through merging the use of the decentralised blockchain with the potential for traveller carbon offsets. In a carbon neutral future, a sustainable traveller would have an opportunity to offset each and every emission of carbon they make on their journey by donating to a charity or non-profit that offers carbon offsets through doing things like planting trees or rolling out alternative energy projects in their region. In this particular case, there is the potential an added level of transparency to the blockchain itself. That’s because the traveller isn’t buying from some unknown source; they are flying to that destination and thus can visit the project that is working to offset his or hers travel carbon footprint. This is particularly appropriate to the work that Authenticitys does because, as the Guardian reports, “[carbon offset projects] are usually based in developing countries and most commonly are designed to reduce future emissions.Soft travel In some ways, this kind of record keeping is already happening. The charity sector is increasingly using the decentralised public ledger that is the blockchain to keep track of charitable donations and avoid situations where charities are using publicly donated dollars for nefarious purposes. As Bloomberg Technology recently reported, “Ant Financial, the affiliate of Alibaba Group Holding Ltd., is using the technology behind bitcoin to record transactions and improve the accountability of [China’s] philanthropic organisations.” The potential here is for donors on Ant Love charity platform (the Chinese analogue to PayPal Giving Fund) to have a clear and transparent picture of where their donations are going once it leaves their bank accounts. The decentralised nature of blockchain fits the purpose of bringing transparency to the already existing measurements of carbon footprint when travelling by allowing donations to charity projects at the destination. This not only promotes environmental change but more importantly consciousness change. In other words, we want it to feel normal for a traveller to think about their carbon “wallet” when they travel, and provide them with a transaction history that shows their behaviour and impact along their travelling journey. This kind of physical and unbiased record is not about promoting guilt, but rather, helping travellers understand that they are consuming something that has a direct consequence on the planet. DSCF3482274.jpgAs is often the case when you’re imagining future solutions that don’t yet exist, you need lots of players to get involved to make them a reality. In this case, we would need charity organisations to pioneer positive ways to offset carbon emissions in their local communities. We would need flight operators to create affiliate links to our project and the carbon footprint measurement at the time of buying. And lastly, we would need blockchain developers to create the technology that would make this carbon wallet a transparent reality for all travellers. DSCF3169112.jpg
We’re proud to be a Certified B Corporation®.
Blog, News, Press
We’re proud to be a Certified B Corporation®.
29 August, 2016 1
A_BCorp_logo_POS B Corporations are leaders of the global movement of people using business as a force for good.™            
Authenticitys is now a certified B Corp. We are humbled to join a like-minded community who believe in using business as a force for good. Among them 16 other companies are in the travel industry and 15 other companies are based in Spain as well.
We believe in being part of a movement with one common goal: to change and redefine business to be a force for good. We believe in system transformation and we want to revolutionise business.
(more…)
Blog
Social Entrepreneurship on Campus
29 August, 2016 0
Conventional wisdom used to give us a pretty rigid model for success: work hard, get into a good university, graduate into the job market, and choose a role that would pay you the highest salary as you begin your decades-long climb of the corporate ladder. However, thankfully, the role of universities is becoming less didactic and prescriptive. Students want to learn not just how to get a good job once they graduate, but also how they can make a difference in the world they are entering into. They want to spend their time in university not just learning things, but doing things that make an impact on their immediate communities, gaining experience which will equip them to do so later on in life. untitled (1 of 4) (more…)
Blog, Interview, Tours
Iñigo (Go Local San Sebastian)
22 August, 2016 0
Tell me about yourself: a bit about your personal story, how you got to where you are now. I studied tourism and my first job was being a receptionist in the Pyrenees. I realized I liked interacting with people but our interactions felt very artificial. I wanted something more real. Later on, after being a tour guide for a while, I started making an itinerary and selling excursions myself… I started studying Tarragona, Reus, and other places in the area, so on my days off I would take people to these tours and show them the place as if they were my friends. I wasn’t doing it for money. They could buy me a beer there if they wanted. That’s how I realized I liked showing and explaining different places to people.  Then, after being away for two years, I wanted to go back to San Sebastian, and work in my home country. When I first came I was freelancing, and the lifestyle of a freelancer is a bit lonely. So I wanted to create a group that I could work together with. At that time I got together with Alain… to start an association of tour guides. That was 4 years ago. Eventually, we had to turn the association into a proper company—mostly for administrative reasons—so  in the end, we created Go Local. Our main idea is ‘Donostia by locals’ - break barriers, be hosts, be less formal, have more real conversations.
Iñigo (© by Go Local San Sebastian)

Iñigo (© by Go Local San Sebastian)

Lierni, Iñigo & Iñigo (© by Go Local San Sebastian)

Lierni, Iñigo & Iñigo (© by Go Local San Sebastian)

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